Halloween Week Scares Away Broadway Audiences

halloween week scares

Broadway loves a good costume drama. But Halloween, not so much.

The holiday apparently spooked potential theatergoers, many of whom chose to trick or treat somewhere other than at one of the 33 shows running on Broadway. Halloween is usually an off night — parents often opt to be with their children, rather than at the theater, and suburbanites opt to avoid Manhattan — and this year it was exacerbated because the holiday fell on a Saturday, which is traditionally a big day for theatergoing, with two performances of most shows.

Overall, Broadway shows grossed $22.8 million during the week that ended Nov. 1, a significant drop from $27.4 million the week before, according to the Broadway League. Several other factors may have contributed: the New York City Marathon, which made hotel rooms less available and streets more crowded, and a brief Telecharge outage on Friday.

Category: blog

November 03, 2015
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